Ad Campaign for Bath Products
Responsibilities
Illustration, Motion Design, and Social Media Integrations
Category
Illustration, Motion Design, Digital Strategy & Implementation
Client
Novant Health
Background
This series of ads was created to for the launch of bath products. The team's Senior Advertising executive wanted to utilize targeted Facebook adverts to reach a new audience.
The Solution
For this project, I conceptualized a proposal for a photo-based strategy centered around visual narratives that reflected relaxation. The decision to center photography was made so that the ads would feel native to the platforms they were going on while still providing an avenue for creativity.
Process
This project began with concept write-ups that I pitched to our team’s Senior Advertising Executive. Once the concepts were approved, I developed and shared a production timeline with storyboards, a prop budget, and messaging. Next I directed the on-set staging of products and worked with our team’s photographer to get shots to composite in Photoshop and After Effects. The following ads were launched and met with positive comments and engagement.
Contributors
Photographer: Kenny Hogan
Senior Advertising Executive: Keri Galatio
Model: Mariah Mach
Art Direction and Animation: Giselle Hernandez
