The Process

As copy and articles were gathered, I worked with our Art Director and designers to create layouts for the website and a visual language for typography on the site. I worked on several typographic solutions to providing a voice to various types of content. Among many explorations, handwritten typography and a script animation became a signature mark that was paired with Google Sans. The signature became a voice for the people who make products and services happen at Google. Placements and treatments were carefully considered to also align with web accessibility standards. Photographs were sourced to represent people and products with an authentic tone.