BIG 3 Playoffs Campaign
Background
As an official partner of the Big 3, cbdMD wanted to support the professional
3-on-3 basketball league throughout their third season through a social media campaign made up of weekly announcements.
Responsibilities
Visual Design, Animation
Category
Advertising and Marketing, Partnerships, Digital Campaign
Client
cbdMD x BIG3
The Solution
As the lead designer on this project, I developed the visual direction, and animation for weekly tune-in templates. These graphics were designed to maintain a consistent visual theme centered around basketball textures, team visual systems, and excitement around upcoming games.
Process
To streamline the creative process on this set of announcements, I created static and animated templates on hand for weekly game announcements across the 17-game season. Our team’s intern and I then worked together to create all of the season’s announcements based on the original template files. These announcements were shared across Instagram, Facebook, and X.
Contributors
Intern: Julia Quigly
Photography: The Big 3
Social Media Designer: Giselle Hernandez