Google My Business Identity Badge Launch
Background
Google and the United States Hispanic Chamber of Commerce partnered to create a Latino-owned attribute in Search, Maps and Shopping. Our team was tasked with developing visuals to celebrate the new feature.
Responsibilities
Motion Design, Conceptualizing
Category
Motion Design, Product Launch, Conceptualizing
Client
Google Brand Studio
The Solution
To reflect Latin American heritage, our team created visuals that were inspired by the handmade nature and patterns of bordados (traditional embroidery) that are commonly found in Latin America. To celebrate the new Latino-owned business attribute, we brought the flower icon to life with some motion design love, a blooming effect, and animated thread that served as the map for the flower’s bloom.
Process
Our team began by doing a bit of research during the ideation phase where we storyboarded ideas for typographic and floral animations. As a child, I would sketch flowers onto fabric that she would later embroider into these really ornate patterns. This little nugget was brought into the animation as a pattern base to reflect the stitching process for the flower’s bloom. We then animated ideas until reaching a final animation that was launched on social media.
Contributors
Creative Lead: KK Walker
Visual Designer: Nagini Reddy
Motion Designer: Adam Gill
Motion Designer: Giselle Hernandez